In collaboration with Lavazza, we crafted engaging key visuals for its worldwide promotion, embodying the brand’s core values of tradition, innovation, and passion. Our visuals not only celebrated Lavazza's superior quality but were also customized for significant occasions such as Mother's Day, Valentine’s Day, Halloween, and Coffee Week, demonstrating our project's versatility.
An important element was our strategic copywriting, which complemented the visuals by crafting compelling narratives that resonated with Lavazza’s audience. We skillfully merged the brand’s rich heritage with its progressive outlook, aligning our copy to each visual’s aesthetic and the thematic essence of the occasion.
This harmonious blend of text and imagery engaged consumers with playful, insightful language, inviting them into Lavazza’s narrative of excellence, innovation, and tradition. Together, our integrated approach created a cohesive storytelling experience that deepened brand engagement.
CREDITS
Agency: VMLY&R
Creative Director: Domenico Montemurro
Art Director: Camille Chiari
Copywriter: Marianna Naclerio
Project Manager: Carlos Murcia
